The AI PC as the New App Store: A B2B Marketer's Playbook for the Emerging On-Device Ecosystem.

The ground is shifting beneath our feet. For decades, B2B marketing has revolved around a predictable set of platforms: search engines, social media, and the corporate website. We’ve mastered SEO, perfected content marketing, and optimized our funnels for a cloud-centric world. But a new paradigm is emerging, one that promises to be as disruptive as the smartphone. This is the era of the AI PC, and for those who are not prepared, the future will arrive with jarring speed. This is not just another hardware refresh; it's the dawn of a new, decentralized application ecosystem, and your approach to AI PC B2B marketing needs to evolve right now. The AI PC is poised to become the new app store, and B2B marketers must have a playbook ready to compete on this nascent, yet powerful, platform.

Imagine a world where your ideal customer doesn't need to open a browser and search for a solution to their problem. Instead, they simply ask their computer's built-in AI assistant a question, like, “Draft a sales forecast based on this quarter's CRM data and our latest earnings report.” The AI doesn't just search the web; it accesses on-device data and activates a