The ButtonAI Blog
Insights, tips, and updates from the team building the future of marketing.
AI-Powered Scarcity: A Counterintuitive Strategy to Build Brand Value in a World of Digital Slop
October 23, 2025
Tired of digital slop diluting your brand? Discover how AI-powered scarcity creates exclusive experiences, drives desire, and builds lasting brand value. Learn more!
The €500M Authenticity Crisis: What BeReal's Acquisition Means for the Future of AI on Social Platforms
October 23, 2025
The €500M BeReal acquisition by Voodoo signals a major shift. Explore what this deal means for the authenticity crisis and the future of AI on social media.
The AI PC as the New App Store: A B2B Marketer's Playbook for the Emerging On-Device Ecosystem.
October 23, 2025
Unlock the future of AI PC B2B marketing. Learn how the on-device AI ecosystem is the new app store and get our 5-step playbook to dominate this new frontier.
The AI Karma Effect: How Brands Polluting the Digital Ecosystem Are Poisoning Their Own Future.
October 23, 2025
Discover the AI karma effect: how flooding the web with low-quality AI content is poisoning your brand's future, risking penalties and alienating your customers.
Beyond the Blank Page: How Gemini in Google Workspace is Revolutionizing Marketing Operations
October 23, 2025
Unlock marketing potential with Gemini in Google Workspace. Learn how this AI co-pilot automates tasks, analyzes data, and boosts creativity for ultimate efficiency.
Beyond The LLM Hype Cycle: Why The Rise Of Neuro-Symbolic AI Is The Real Game Changer For Marketers
October 23, 2025
Tired of the LLM hype cycle? Discover neuro-symbolic AI, the next wave of marketing technology that offers explainability, causal reasoning, and true personalization.
The Privacy Paradox: What the Apple and OpenAI Partnership Means for the Future of Brand Trust and Data-Driven Marketing
October 23, 2025
Explore how the Apple OpenAI partnership impacts marketing. Understand AI privacy concerns, the future of data-driven strategy, and how to build brand trust now.
The End of 'Near Me' Searches: How Hyper-Aware AI is Rewriting the Rules of Local Marketing.
October 23, 2025
Discover how hyper-aware AI in local marketing is ending 'near me' searches. Learn future-proof local SEO strategies to attract customers and stay ahead of the curve.
Beyond The Algorithm: Is TikTok's New 'Whee' App The Next Frontier For Authentic Brand Storytelling?
October 23, 2025
Is the new TikTok Whee app the answer to algorithm fatigue? Discover how this close-friends-only platform could unlock authentic brand storytelling for marketers.
The Brussels Effect: Why Apple's European AI Delay is a Red Flag for Every Global Marketer
October 23, 2025
Discover how Apple's EU AI delay, driven by the Brussels Effect and the DMA, creates a major red flag for global marketers. Adapt your strategy now to navigate.
The Soulless Influencer: What TikTok's New AI Creator Test Means for the Future of Authentic Marketing
October 23, 2025
TikTok's new AI creators are here. Discover what this means for authentic marketing, consumer trust, and the future of the creator economy in our deep dive.
Beyond the Trend: What TikTok's Partnership with Passionfruit Signals About the Future of Creator Marketing Platforms
October 23, 2025
Discover why the landmark TikTok Passionfruit partnership is reshaping creator marketing. Our deep dive analyzes the future of creator platforms and what it means for you.
The Election Deepfake Ban: What the PROTECT AI Act Signals for the Future of Brand Authenticity
October 23, 2025
Discover how the PROTECT AI Act's election deepfake ban is setting a new precedent for brand authenticity. Learn to navigate AI regulation and protect your brand.
The AI Native Pipeline: What Google's New Education Features Reveal About The Next Generation Of SaaS Customers
October 23, 2025
Discover the AI native pipeline. Google's new education features reveal what Gen Z and Gen Alpha SaaS customers will expect from your product. Learn how to adapt.
The Post-Feed Future: Why the Surgeon General's Social Media Warning Ignites a Golden Age for Owned Channels
October 23, 2025
The Surgeon General's social media warning is a turning point for marketers. Learn why building owned channels is key to a post-feed future and lasting growth.
The Rise of Generative AI: What it Means for Your Content Strategy
October 23, 2025
Discover how the rise of generative AI is transforming content strategy. Learn to leverage AI tools for efficiency, scale, and SEO to stay ahead of the curve.
The Watchtowers of AI: What the US Government's New Safety Board Means for the Future of Brand Trust
October 23, 2025
The US Government AI Safety Board is here. Discover what this new era of AI regulation means for corporate responsibility and how to build brand trust in AI.
Beyond the Mockup: How Amazon's New AI Video Tool for Sellers is Closing the Loop Between Generation and Conversion.
October 23, 2025
Discover how Amazon's new AI video tool is revolutionizing e-commerce. Create stunning product videos instantly to boost conversions and slash marketing costs.
The Agency Is an Agent: How Autonomous AI Is Moving Beyond Task Automation to Disrupt the Entire Marketing Agency Model.
October 23, 2025
Autonomous AI marketing is here. Discover how AI agents are moving beyond simple automation to disrupt the entire marketing agency model and what you need to do to adapt.
The AI Video Race Heats Up: What the Arrival of Kling Means for Brand Storytelling and Creator Tools
October 23, 2025
Discover Kling AI, Kuaishou's powerful new text-to-video generator. Learn how this Sora alternative will revolutionize brand storytelling and creator tools forever.
Content Crossroads: What the Supreme Court's NetChoice Ruling on Social Media Laws Means for Marketers
October 22, 2025
Unpack the NetChoice Supreme Court ruling on social media laws. Learn what this landmark decision means for marketers, brand safety, ad targeting, and your strategy.
Beyond the Persona: How AI-Powered Neuromarketing is Decoding Customer Brainwaves for Unprecedented Insight
October 22, 2025
Tired of marketing that misses the mark? AI neuromarketing decodes subconscious customer brainwaves for ultimate insight. Are you ready to predict what they want next?
The AI Shield: How Marketers Can Leverage AI to Combat Ad Fraud and Secure Brand Reputation.
October 22, 2025
Learn how to use AI for ad fraud prevention to combat invalid traffic, protect your marketing budget, and secure your brand's reputation from harmful placements.
Drafting Your Marketing AI Constitution: A Guide to Encoding Your Brand Voice for Generative AI
October 22, 2025
Learn how to draft a marketing AI constitution to encode your unique brand voice for generative AI. Our guide covers governance, style guides, and prompt libraries.
Beyond the Bot: Navigating the AI Customer Service Backlash and the Return of the Human Touch
October 22, 2025
Facing AI customer service backlash? Discover why customers demand a human touch and are rejecting bots. Learn to build a hybrid support model that balances AI.
The Slack AI Uproar: A Marketer's Guide to Navigating Data Privacy and Workplace Trust
October 22, 2025
The Slack AI uproar has marketers worried about data privacy. Learn to navigate the controversy, protect your sensitive data, and rebuild workplace trust with our guide.
The Great Content Truce: What the OpenAI and News Corp Partnership Means for the Future of Brand Publishing and SEO
October 22, 2025
Unpack the landmark OpenAI and News Corp partnership. Discover what this AI content licensing deal means for the future of brand publishing, SEO, and content strategy.
Adapting to the New SEO Landscape: How to Optimize for Google's AI-Powered Search
October 22, 2025
Navigate Google's AI-powered search. Learn actionable SGE optimization strategies, master E-E-A-T, and future-proof your SEO for the new AI landscape.
The AI Content Arms Race: What Perplexity's New 'Pages' Feature Means for the Future of SEO and Brand Publishing
October 22, 2025
Explore Perplexity Pages and its impact on the AI content arms race. Learn what this means for the future of SEO, brand publishing, and your content strategy.
From Lawsuits to Licensing: How the Getty Images and Nvidia AI Partnership Creates a 'Commercially Safe' Future for Brand Visuals.
October 22, 2025
Discover how the Getty Images & Nvidia AI partnership offers commercially safe AI images, providing full legal indemnification for your brand's visual content.
The Rise of AI Agents: How Autonomous AI is Revolutionizing the SaaS and Digital Marketing Landscape
October 22, 2025
Explore the transformative power of autonomous AI agents in SaaS and digital marketing. Discover key use cases, leading tools, and how to prepare your business.
Beyond the Debate: Taming the Real-Time Data Firehose for Agile Marketing
October 22, 2025
Overwhelmed by the real-time data firehose? Learn how to transform raw data into actionable insights for agile marketing, personalization, and rapid growth. Tame the chaos.
The Future of SEO: Capitalizing on Google's AI-Powered Search Results
October 22, 2025
Explore the future of SEO in an AI-powered world. Learn how Google's SGE is changing search and get actionable strategies to thrive and future-proof your website.
The Content Cold War Thaws: What Marketers Need to Know About the Perplexity and Wall Street Journal Partnership
October 22, 2025
Unpack the Perplexity Wall Street Journal partnership and what it means for marketers. Discover key SEO implications, content strategies, and the future of AI news.
The OS as a Marketplace: How Apple's Multi-AI Strategy Will Create a New Battleground for Brand Voice
October 22, 2025
Discover how Apple's AI strategy is turning iOS into a marketplace for AI agents. This multi-AI model creates a new battleground for brand voice and AI marketing.
The Silent Settlement: What the Scarlett Johansson-OpenAI Resolution Means for the Future of Brand Voice and AI Risk
October 22, 2025
Explore the Scarlett Johansson OpenAI dispute's impact on AI voice cloning, brand voice, and digital likeness rights. Learn how to manage AI risk and protect brand IP.
The Great Tech Divide: What The U.S. Ban on Chinese AI Investment Means for the Future of the Martech Stack.
October 22, 2025
Explore the US ban on Chinese AI investment and its profound impact on your martech stack. Learn how to audit geopolitical risks and future-proof your marketing tech.
The Agentic Swarm: How Decentralized AI Networks Will Upend Marketing Platforms and Create a New Creator Economy
October 22, 2025
Discover the agentic swarm, a decentralized AI network set to revolutionize marketing platforms and empower a new creator economy. Learn how it challenges Google & Meta.
The FCA's AI Warning Shot: Why The Financial Watchdog's Chatbot Crackdown Is A Wake-Up Call for Every Marketer
October 22, 2025
The FCA's AI warning signals a major crackdown on marketing chatbots. Discover how to avoid fines, ensure compliance, and use AI responsibly with our expert guide.
The End of the Aisle: How Autonomous In-Store Agents Are Forging a New Era of Retail Marketing.
October 22, 2025
Discover how autonomous in-store agents are revolutionizing retail marketing. Learn to leverage AI for hyper-personalization, dynamic promotions, and rich analytics.
The Great SaaS Extinction: How The AI Funding Boom Is Forcing A Marketing Reckoning For Non-AI Companies
October 22, 2025
Is your company facing the SaaS extinction? The AI funding boom is forcing a marketing reckoning for non-AI companies. Discover survival strategies to thrive now.
The Bot on the Charts: How an AI-Generated Hit Song Is Rewriting the Playbook for Viral Marketing and Brand Soundtracks.
October 22, 2025
Discover how an AI-generated hit song is transforming viral marketing and brand soundtracks. Learn to leverage AI music for your brand and create the next viral trend.
From Lab Bench to Lead Gen: What Marketers Can Learn From AI's Role in Scientific Discovery
October 22, 2025
Unlock the future of lead generation. Discover how lessons from AI in scientific discovery can revolutionize your AI for marketing strategy and predict customer behavior.
Beyond the Soundbite: What the First AI Political Debate Reveals About the Future of Conversational AI and Public Trust
October 22, 2025
The first AI political debate is here. We analyze its impact on conversational AI, public trust, and the future of politics. Discover the risks and opportunities.
The Everything Agent: What Amazon's Metis AI Means for the Future of Conversational Commerce and the Agentic Web
October 21, 2025
Discover Amazon Metis AI, the generative agent poised to redefine conversational commerce. Explore its impact on the agentic web and the future of online shopping.
Beyond the Blackout: Why the CDK Global Crisis Proves the Future of Martech is Decentralized AI Agents
October 21, 2025
The CDK Global crisis exposed the profound risks of centralized martech. Learn why decentralized AI agents are the future, offering a secure and resilient path forward.
Beyond the Profile: How LinkedIn's New AI Suite Is Becoming an Unfair Advantage in B2B Marketing
October 21, 2025
Discover how LinkedIn's new AI suite is revolutionizing B2B marketing. Learn to leverage AI tools for lead gen, content, and sales to gain an unfair advantage.
The New Tech Oligarchy: How The AI 'Tax' from Nvidia, Google, and Microsoft Will Reshape Every Marketing Budget
October 21, 2025
Discover the hidden 'AI tax' from Nvidia, Google, and Microsoft. Learn how this new tech oligarchy is reshaping marketing budgets and how to manage these costs.
Art of the Lawsuit: Why the Stability AI Ruling is a Red Alert for Brands Using Generative Images
October 21, 2025
The recent Stability AI ruling is a major red alert for brands using AI images. Understand the new copyright risks and learn how to protect your business from lawsuits.
From Battlefield to Boardroom: How OpenAI's Appointment of General Paul Nakasone Reframes the AI Trust and Security Conversation for Marketers.
October 21, 2025
Explore how the OpenAI Paul Nakasone appointment impacts AI trust and security for marketers. Learn to navigate AI governance, data privacy, and brand safety challenges.
Beyond the Model Wars: What Ilya Sutskever's New 'Safe Superintelligence' Lab Means for the Future of Marketing AI
October 21, 2025
Ilya Sutskever's Safe Superintelligence (SSI) lab is poised to redefine marketing AI. Discover its future impact on autonomous campaigns, ethics, and your strategy.
The AI Test Kitchen: Building a Perpetual Innovation Engine for Your Marketing Team
October 21, 2025
Discover how to build a dedicated AI test kitchen for your marketing team. Turn ad-hoc AI tests into a perpetual innovation engine to prove ROI and outpace competitors.
Marketing in the Age of Diminishing AI Returns: From Chasing Model Upgrades to Building Sustainable Innovation
October 21, 2025
Feeling the pressure of diminishing AI returns? Learn to shift from chasing AI model upgrades to building a sustainable marketing strategy with defensible moats.
Beyond the Browser: Why Microsoft's Copilot+ PCs Represent a Tectonic Shift for SaaS Marketing
October 21, 2025
Discover the future of Copilot+ PCs SaaS marketing. Microsoft's AI PCs create a tectonic shift, moving beyond the browser for deep OS integration and hyper-personalization.
From Search Engine to Answer Engine: Becoming the Authoritative Source in the Age of AI
October 21, 2025
Learn how to thrive in the age of AI search. This guide covers answer engine optimization, E-E-A-T, and building topical authority to become a trusted source.
The Gavel and the Algorithm: What Marketers Can Learn From Big Law's Cautious Embrace of Generative AI
October 21, 2025
Big Law's cautious AI adoption offers a vital blueprint for generative AI for marketers. Learn how to balance innovation with risk, protect data, and create ethical AI policies.
Beyond the Backtrack: How the Microsoft Recall Fiasco Creates a New Playbook for Trustworthy AI in Marketing
October 21, 2025
Learn from the Microsoft Recall fiasco. This post reveals a new playbook for trustworthy AI in marketing, helping you build brand trust and avoid privacy backlash.
From Policy to Pipeline: What the UK's New AI-Focused Government Means for Your Marketing Strategy.
October 21, 2025
Understand the new UK AI policy marketing landscape. Our guide helps you navigate regulations, leverage AI tools compliantly, and future-proof your strategy. Read now.
Beyond the Chief AI Officer: Architecting the Next-Generation Marketing Team
October 21, 2025
Is your team ready for the AI revolution? Move beyond the hype and learn how to build a powerful next-generation marketing team. Discover new roles and a roadmap.
The Citizen Coder: How AI-Generated Code is Forcing a 'Build vs. Buy' Reckoning in Martech.
October 21, 2025
AI-generated code empowers the citizen coder, upending the classic 'build vs buy martech' debate. Discover a new framework for building custom marketing solutions.
The Local News Vacuum: How Brands Can Use AI to Become the New Community Hub
October 21, 2025
The local news vacuum creates a huge opportunity. Learn how brands can use AI for local news to become a trusted community hub and drive authentic engagement.
Beyond the Hype: Building a Bulletproof Business Case for Your Generative AI Marketing Budget
October 21, 2025
Struggling to justify your generative AI marketing budget? This guide provides a bulletproof business case for generative AI to convince stakeholders with clear ROI.
From Audit to Action: A Marketer's Playbook for EU AI Act Compliance
October 21, 2025
Navigate the EU AI Act for marketers with our comprehensive compliance playbook. Learn to audit your AI tools, manage risks, and build a future-proof strategy.
Beyond the Chatbot: How Claude 3.5's 'Artifacts' Creates a Collaborative Workspace for Marketers
October 21, 2025
Explore how Claude 3.5 Artifacts revolutionizes marketing workflows by transforming AI into a dynamic, collaborative workspace for real-time content creation.
Adapting Your SEO Strategy for Google's AI-Powered Search Experience
October 21, 2025
Google's AI Overviews are changing SEO. Learn how to adapt your strategy for the new AI-powered search experience with our guide on E-E-A-T, topic clusters, and more.