The Feed Unplugged: How New York's New Law Curbing Algorithmic Feeds Will Reshape Social Media Marketing

The digital marketing landscape is in a constant state of flux, but a recent development from the Empire State is poised to trigger a seismic shift. The passing of the New York social media law, formally known as the Stop Addictive Feeds Exploitation (SAFE) for Kids Act, represents a landmark moment in tech regulation. For years, marketers have built entire strategies around mastering the opaque and ever-changing algorithms of platforms like Instagram, TikTok, and Facebook. Now, for users under 18 in New York, the algorithm is being unplugged. This legislation directly targets the